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Websites and online shops

Nowadays the first impression is mostly based on appearance, especially in the case of websites which serve as the calling cards of companies and brands.

 

Website nad online shopsWhich types of websites can you usually see on the Internet? We believe that your company should avoid most of them. Taking into consideration the strong competition on the market, inventiveness and originality should be major factors allowing your company to stand out from the crowd.How to create a website or online shop that is unconventional and tailored to each customer? Firstly, the target group should be thoroughly examined to determine its interests and sense of humour. Only then can the most effective message be fashioned.

 

 

However, to make that happen some stereotypes have to be broken by developing a bespoke strategy which will allow you to stand out from the crowd. To strengthen your company’s position on the Internet it is necessary to analyse its key functionality factors by asking questions such as: How can we precisely define the product-related content that will be sought by consumers on the Internet? How can we present this content in the most pleasing way for potential customers?

 

How can we make sure that in a sea of information ours will be the most visible and our product will be chosen? Taking into consideration the competition on the present-day market, a good strategy for a new website is a must without which it is almost impossible to achieve success. By choosing an experienced interactive agency we receive access to the most up-to-date technological solutions. Therefore, the main focus should be channelled into the initial stages of creating an online shop or website. The creative process should start with initial consultations. Their objective is to analyse the needs and assumptions which will pave the way for the whole project. A potential target group will be defined and, what follows, a method will be established by which potential customers will make contact with a product. If the strategy is accepted, a creative department makes models and an initial template. Then the first content proposals and the outline of a graphic design scheme are put forward. This is a vital process which requires a significant contribution of energy, time and also budget resources. This stage is the decisive factor in our success in creating a website or an online shop. A good website or e-shop should be designed in a way that allows you to develop and update it constantly. A lot of solutions considered effective today might not be so great when compared the stream of new ideas and tough competition coming in the near future. It is therefore necessary to go with the flow and remember that your website or online shop is the chief marketing platform for your product on the Internet. As surprising as it may be, the visibility of a message is not the primary element determining its effectiveness. Content addressed accurately is the key to an advertisement's success. This fact forces websites and online shops to offer two-way communication with timely and interesting content for the target group. With these two factors in mind, it is possible to continually enhance customers’ interest and loyalty.

 

In this way we get closer to the story of a brand as something describing its history. By using the right set of words and expressions, the idea of the offered product can be visualised and presented to customers. Potential buyers are informed of what it is and what it will become after their purchase. This history will stir the imagination and release emotions. It will serve as leverage in a meaningful dialogue which will be helpful in identifying customers with the brand.

 

A good story has the ability to connect people and the power to attract a large group of them in a short period of time. Moreover, it is also the best way to make content memorable. A well-told story can make your brand recognizable, attracting consumers' attention, inspiring them to share the content with others.

 

We offer execution of such projects based on a “story” with the collective effort of our “Estrong” design departments UX, digital, design and strategy as well as content marketing.

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